ToMarket developed CONSERVATION³ for the Virginia Association of Museums. This marketing education program was designed to raise awareness of the importance of supporting museums in taking care of their irreplaceable collections, held in the public trust. Participants benefitted from coaching and a customized communications plan. We also conducted a statewide media relations effort featuring best-selling author and history lover, Steve Berry, to help museums across Virginia access media attention in their markets.



"ToMarket was the perfect partner for our marketing project.  The training they provided to museum representatives from throughout the Commonwealth was extremely helpful."

Margo Carlock
Executive Director